On Thursday 19 July, In partnership with Sophie Macpherson Ltd., we hosted a panel discussion on how to communicate your brand most effectively with some first-class communicators who do just that. FT and Guardian journalist and founder of workinfashion.me, Yasmin Jones Henry steered the conversation between the best in the business: Founder and Director at Zetteler, Sabine Zetteler; Director Of Communications at Damien Hirst and Science Ltd., Belinda Bowring; and Head of Editorial at Sutton, Laura Preece.

Our speakers shared their advice on the importance of authenticity and finding advocates and ambassadors over disengaged 'influencers', ensuring that your brand's messaging is echoed over all of your platforms, building a network of genuine and engaged contacts over Instagram followers and so much more. 

Our next 'How To' will take place on Thursday 13 September and will be a conversation chaired by Founder & Director of Sophie Macpherson Ltd, Sophie Macpherson between three leaders in their fields: Director of Frieze Fairs, Victoria Siddall; Head of Collections, International Art at Tate, Gregor Muir; and Director of the National Portrait Gallery, Nicholas Cullinan. The guest list for this event will open on Thursday 23 August.